Download the fantastic book titled Vulcans Earthlings and Marketing ROI written by David Rutherford, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Vulcans Earthlings and Marketing ROI", which was released on 23 May 2024. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Advertising genre.
Summary of Vulcans Earthlings and Marketing ROI by David Rutherford PDF
"Marketing accountability has become a hot topic in the boardroom. This book explains how marketers and their agencies can communicate the value of marketing and advertising to a business audience - in part by exposing the fallacy that customer behavior is the product of pure Vulcan-like rationality." --Résumé de l'éditeur.
Detail About Vulcans Earthlings and Marketing ROI PDF
- Author : David Rutherford
- Publisher : Wilfrid Laurier Univ. Press
- Genre : Advertising
- Total Pages : 173 pages
- ISBN :
- Release Date : 23 May 2024
- PDF File Size : 15,8 Mb
- Language : English
- Rating : 5/5 from 2 reviews
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