Download the fantastic book titled Designing the Brand Identity in Retail Spaces written by Martin M. Pegler, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Designing the Brand Identity in Retail Spaces", which was released on 29 January 2015. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Architecture genre.
Summary of Designing the Brand Identity in Retail Spaces by Martin M. Pegler PDF
Without design, the "brand identity" is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensional when written down or printed. The task for the retail designer is to turn that name or statement into a three-dimensional environment in which consumers may interact with the brand's product or services. Designing the Brand Identity in Retail Spaces is a casebook that shows and tells how architects and store designers have tackled that challenge. With nearly 300 examples from 48 renowned brands from around the world, this book examines every stage of a brand's "lifetime," from inception to show room. Cases run the retail gamut, including restaurants, department stores, and luxury brands. Each case is paired with analysis and interviews with brand managers and designers, guiding the reader through the entire design process. Easy to read and replete with stunning illustrations, this is the perfect primer for students and young professionals creating brand identities in their retail design.
Detail About Designing the Brand Identity in Retail Spaces PDF
- Author : Martin M. Pegler
- Publisher : Bloomsbury Publishing
- Genre : Architecture
- Total Pages : 305 pages
- ISBN : 162892392X
- Release Date : 29 January 2015
- PDF File Size : 55,7 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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