Download the fantastic book titled Creating a Brand Identity A Guide for Designers written by Catharine Slade-Brooking, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Creating a Brand Identity A Guide for Designers", which was released on 18 January 2016. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Design genre.
Summary of Creating a Brand Identity A Guide for Designers by Catharine Slade-Brooking PDF
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
Detail About Creating a Brand Identity A Guide for Designers PDF
- Author : Catharine Slade-Brooking
- Publisher : Laurence King Publishing
- Genre : Design
- Total Pages : 427 pages
- ISBN : 1780679807
- Release Date : 18 January 2016
- PDF File Size : 43,8 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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