Download the fantastic book titled Copywriting written by Mark Shaw, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Copywriting", which was released on 02 June 2024. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Advertising copy genre.
Summary of Copywriting by Mark Shaw PDF
"Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter."--Publisher's website.
Detail About Copywriting PDF
- Author : Mark Shaw
- Publisher : Anonim
- Genre : Advertising copy
- Total Pages : 123 pages
- ISBN : 9781780674629
- Release Date : 02 June 2024
- PDF File Size : 55,7 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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