Download the fantastic book titled Strategic Copywriting written by Edd Applegate, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Strategic Copywriting", which was released on 05 November 2015. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Strategic Copywriting by Edd Applegate PDF
When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising—whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms—are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works—or not—and why.
Detail About Strategic Copywriting PDF
- Author : Edd Applegate
- Publisher : Rowman & Littlefield
- Genre : Business & Economics
- Total Pages : 310 pages
- ISBN : 1442244097
- Release Date : 05 November 2015
- PDF File Size : 25,8 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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