Download the fantastic book titled Brand Love is not Enough written by Max Blackston, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Brand Love is not Enough", which was released on 15 March 2018. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Brand Love is not Enough by Max Blackston PDF
How would you feel about a bank that handled all of your financial needs efficiently, but made you feel like a dummy? In a relationship between two people, what the other person thinks of you (or what you believe they think of you) exerts great influence on the quality of your relationship. The same is true for your relationship with brands. In this trailblazing book, Blackston extends his theory on consumer brand relationships introduced in the 1990s. He introduces a new construct called "brand's attitude," which complements the idea of brand image and introduces a typology of consumer relationships that is richer and more varied than the familiar concept of brand love. This construct describes more fully the two-way street that exists between consumers and brands, and fills a crucial gap in traditional branding literature in explaining consumers’ brand purchasing and usage behavior. Drawing on numerous actual examples and cases from a variety of different industries, and supported by 30 years of consumer data, Brand Love is not Enough should be on the shelf of any serious marketer or student of branding.
Detail About Brand Love is not Enough PDF
- Author : Max Blackston
- Publisher : Routledge
- Genre : Business & Economics
- Total Pages : 142 pages
- ISBN : 1351707310
- Release Date : 15 March 2018
- PDF File Size : 15,7 Mb
- Language : English
- Rating : 4/5 from 21 reviews
Clicking on the GET BOOK button will initiate the downloading process of Brand Love is not Enough by Max Blackston. This book is available in ePub and PDF format with a single click unlimited downloads.