Download the fantastic book titled Brand Busters written by Chris Wirthwein, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Brand Busters", which was released on 14 May 2024. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Branding (Marketing) genre.
Summary of Brand Busters by Chris Wirthwein PDF
No matter how good a marketer you are, it is easy to slide into behaviors that ultimately make your marketing less effective. Chris Wirthwein has identified the seven most common mistakes made by marketers of technical and scientific products and he explains how to avoid them. With wit and passion, he helps you learn how to overcome the mistakes of marketers of technical and scientific products and how you can learn from these mistakes no matter what kind of product or service you are offering. You learn how to avoid the mistakes and get on with efficient marketing and advertising.The seven mistakes? 1. Talking "Needs" Instead of "Wants" 2. Falling in Love With your Product Instead of Your Customer 3. Believing that Marketing is a Science or an Art 4. Trying to Please Everyone 5. Forgetting that People Forget 6. Believing Your Price is Too High--Without Proof 7. Believing You Must Sell Your Product on an Economic BasisWirthwein's 20+ years of experience with marketing and selling technical and scientific products at his agency 5MetaCom translates into easily understood principles that will help you become and remain a better marketer.
Detail About Brand Busters PDF
- Author : Chris Wirthwein
- Publisher : Paramount Market Publishing
- Genre : Branding (Marketing)
- Total Pages : 156 pages
- ISBN : 9780980174502
- Release Date : 14 May 2024
- PDF File Size : 34,8 Mb
- Language : English
- Rating : 4/5 from 21 reviews
Clicking on the GET BOOK button will initiate the downloading process of Brand Busters by Chris Wirthwein. This book is available in ePub and PDF format with a single click unlimited downloads.