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Download the fantastic book titled International Employer Brand Management written by Lena Christiaans, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "International Employer Brand Management", which was released on 28 November 2012. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.

Summary of International Employer Brand Management by Lena Christiaans PDF

The increasing globalization of business activities forces companies to recruit highly skilled employees all over the world. In order to attract these talents, employers have to differentiate themselves through a unique employer brand, appealing to diverse target audiences. However, in the absence of research on international students' preferences for employer characteristics, it is difficult for multinational companies to decide on a feasible degree of employer brand standardization. Lena Christians investigates the impact of between-country differences, such as in national culture or economic wealth, on students' preferences in relation to individual differences of students within the same country. In combination with a segmentation of the European graduate market, the results provide readers with inside on which elements of the employer value proposition are suitable for standardization in which target groups.

International Employer Brand Management

Detail About International Employer Brand Management PDF

  • Author : Lena Christiaans
  • Publisher : Springer Science & Business Media
  • Genre : Business & Economics
  • Total Pages : 265 pages
  • ISBN : 3658004568
  • PDF File Size : 55,9 Mb
  • Language : English
  • Rating : 4/5 from 21 reviews

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International Employer Brand Management

International Employer Brand Management
  • Publisher : Springer Science & Business Media
  • File Size : 27,8 Mb
  • Release Date : 28 November 2012
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The increasing globalization of business activities forces companies to recruit highly skilled employees all over the world. In order to attract these talents, employers have to differentiate themselves through a

The Employer Brand

The Employer Brand
  • Publisher : John Wiley & Sons
  • File Size : 46,8 Mb
  • Release Date : 19 January 2011
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Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as

Employer Brand Management

Employer Brand Management
  • Publisher : John Wiley & Sons
  • File Size : 51,9 Mb
  • Release Date : 21 August 2014
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Attract, recruit, and retain the very best with a strategicemployer brand From one of the world's leading pioneers in the employer branddiscipline and author of the first book on the

The Employer Brand

The Employer Brand
  • Publisher : John Wiley & Sons
  • File Size : 29,8 Mb
  • Release Date : 04 November 2005
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Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as

The Employer Brand

The Employer Brand
  • Publisher : CRC Press
  • File Size : 24,9 Mb
  • Release Date : 23 March 2016
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The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at odds

Employer Branding For Dummies

Employer Branding For Dummies
  • Publisher : John Wiley & Sons
  • File Size : 35,5 Mb
  • Release Date : 19 January 2017
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Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the

Employer Branding for the Hospitality and Tourism Industry

Employer Branding for the Hospitality and Tourism Industry
  • Publisher : Emerald Group Publishing
  • File Size : 55,9 Mb
  • Release Date : 10 July 2019
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This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees.

Employer Branding for Competitive Advantage

Employer Branding for Competitive Advantage
  • Publisher : CRC Press
  • File Size : 39,5 Mb
  • Release Date : 21 March 2021
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This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting