Download the fantastic book titled Answering the Ultimate Question written by Richard Owen, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Answering the Ultimate Question", which was released on 24 November 2008. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Answering the Ultimate Question by Richard Owen PDF
Fred Reichheld's 2006 book The Ultimate Question, that question being, "How likely is it that you would recommend this company to a friend or colleague?"-challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'bad profits' and 'good profits' and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company, introducing a quantitative measure (the Net Promoter Score) for establishing a baseline and effectively tracking changes going forward. Richard Owen and Laura Brooks are co-developers, along with Reichheld, of the methodology behind answering the question. In this book, Owen and Brooks tell how based on a variety of real case studies' to actually embed Net Promoter discipline in organizations of all types.
Detail About Answering the Ultimate Question PDF
- Author : Richard Owen
- Publisher : John Wiley & Sons
- Genre : Business & Economics
- Total Pages : 322 pages
- ISBN : 0470260696
- Release Date : 24 November 2008
- PDF File Size : 52,6 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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