Download the fantastic book titled AI in Marketing Sales and Service written by Peter Gentsch, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "AI in Marketing Sales and Service", which was released on 22 October 2018. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of AI in Marketing Sales and Service by Peter Gentsch PDF
AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.
Detail About AI in Marketing Sales and Service PDF
- Author : Peter Gentsch
- Publisher : Springer
- Genre : Business & Economics
- Total Pages : 271 pages
- ISBN : 3319899570
- Release Date : 22 October 2018
- PDF File Size : 49,5 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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