Download the fantastic book titled Adoption and Implementation of AI in Customer Relationship Management written by Singh, Surabhi, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Adoption and Implementation of AI in Customer Relationship Management", which was released on 15 October 2021. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Adoption and Implementation of AI in Customer Relationship Management by Singh, Surabhi PDF
Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is capable of learning from past decisions and historical patterns to score the best leads for sales. AI will also be able to predict future customer behavior. These tactics lead to better and more effective marketing strategies and increases the scope of customer services, which allow businesses to build healthier relationships with their consumer base. Adoption and Implementation of AI in Customer Relationship Management is a critical reference source that informs readers about the transformations that AI-powered CRM can bring to organizations in order to build better services that create more productive relationships. This book uses the experience of past decisions and historical patterns to discuss the ways in which AI and CRM lead to better analytics and better decisions. Discussing topics such as personalization, quality of services, and CRM in the context of diverse industries, this book is an important resource for marketers, brand managers, IT specialists, sales specialists, managers, students, researchers, professors, academicians, and stakeholders.
Detail About Adoption and Implementation of AI in Customer Relationship Management PDF
- Author : Singh, Surabhi
- Publisher : IGI Global
- Genre : Business & Economics
- Total Pages : 289 pages
- ISBN : 1799879615
- Release Date : 15 October 2021
- PDF File Size : 20,5 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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