Download the fantastic book titled Content Strategy for the Web written by Kristina Halvorson, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Content Strategy for the Web", which was released on 28 February 2012. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Computers genre.
Summary of Content Strategy for the Web by Kristina Halvorson PDF
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
Detail About Content Strategy for the Web PDF
- Author : Kristina Halvorson
- Publisher : New Riders
- Genre : Computers
- Total Pages : 256 pages
- ISBN : 0132883244
- Release Date : 28 February 2012
- PDF File Size : 14,9 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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