Download the fantastic book titled Wanghong as Social Media Entertainment in China written by David Craig, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Wanghong as Social Media Entertainment in China", which was released on 25 February 2021. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Social Science genre.
Summary of Wanghong as Social Media Entertainment in China by David Craig PDF
In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities. Wanghong also refers to an emerging media ecology in which these creators cultivate online communities for cultural and commercial value by harnessing Chinese social media platforms, like Weibo, WeChat, Douyu, Huya, Bilibili, Douyin, and Kuaishuo. Framed by the concepts of cultural, creative, and social industries, the book maps the development of wanghong policies and platforms, labor and management, content and culture, as they operate in contrast to its non-Chinese counterpart, social media entertainment, driven by platforms like YouTube, Facebook, Instagram, and Twitch. As evidenced by the backlash to TikTok, the threat of competition from global wanghong signals advancing platform nationalism.
Detail About Wanghong as Social Media Entertainment in China PDF
- Author : David Craig
- Publisher : Springer Nature
- Genre : Social Science
- Total Pages : 204 pages
- ISBN : 3030653765
- Release Date : 25 February 2021
- PDF File Size : 7,6 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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