Download the fantastic book titled Understanding the Business of Global Media in the Digital Age written by Micky Lee, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Understanding the Business of Global Media in the Digital Age", which was released on 16 October 2017. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Social Science genre.
Summary of Understanding the Business of Global Media in the Digital Age by Micky Lee PDF
This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. Focusing on three main approaches – media economics, critical political economy, and production studies – the authors provide an empirically rich analysis of ownership, organizational structures and culture, business strategies, markets, networks of strategic alliances, and state policies as they relate to global media. Examples throughout involve both traditional and digital media and are taken from different regions and countries to illustrate how the media business is influenced by interconnected historical, political, economic, and social factors. In addition to introducing today’s convergent world of global media, the book gives readers a greater understanding of their own potential roles within the global media industries.
Detail About Understanding the Business of Global Media in the Digital Age PDF
- Author : Micky Lee
- Publisher : Routledge
- Genre : Social Science
- Total Pages : 270 pages
- ISBN : 1134972601
- Release Date : 16 October 2017
- PDF File Size : 25,9 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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