Download the fantastic book titled Understanding Personalisation written by Iryna Kuksa, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Understanding Personalisation", which was released on 21 August 2022. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Language Arts & Disciplines genre.
Summary of Understanding Personalisation by Iryna Kuksa PDF
Understanding Personalization: New Aspects of Design and Consumption addresses the global phenomenon of personalization that affects many aspects of everyday life. The book identifies the dimensions of personalization and its typologies. Issues of privacy, the ethics of design, and the designer/maker’s control versus the consumer’s freedom are covered, along with sections on digital personalization, advances in new media technologies and software development, the way we communicate, our personal devices, and the way personal data is stored and used. Other sections cover the principles of personalization and changing patterns of consumption and development in marketing that facilitate individualized products and services. The book also assesses the convergence of both producers and consumers towards the co-creation of goods and services and the challenges surrounding personalization, customization, and bespoke marketing in the context of ownership and consumption. Offers multiple perspectives on personalization, a pervasive and complex issue Presents expertise and practical examples to help users understand personalization and its application to a variety of disciplines Breaks new ground in defining and explaining personalization in the context of individualized and micro-marketing
Detail About Understanding Personalisation PDF
- Author : Iryna Kuksa
- Publisher : Chandos Publishing
- Genre : Language Arts & Disciplines
- Total Pages : 284 pages
- ISBN : 0081019882
- Release Date : 21 August 2022
- PDF File Size : 21,6 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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