Download the fantastic book titled Traversing the Traction Gap written by Bruce Cleveland, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Traversing the Traction Gap", which was released on 21 February 2019. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Traversing the Traction Gap by Bruce Cleveland PDF
Traction. Startups Need It. Learn How To Get It. Vision, groundbreaking ideas, total commitment, and boundless enthusiasm characterize most startups, but they require capital to go from promising product to scalable business. More than 80 percent of all early-stage startups fail. Most of them can build a product, but the vast majority stumble when it comes time to take those products to market due to poor “market engineering” skills. Traversing the Traction Gap exposes the reasons behind that scary failure rate and provides a prescriptive how-to guide, focused specifically on market engineering techniques, so startups can succeed. The go-to-market hurdle is insurmountable to many startups. Just when they most need to establish a foothold in the market, they run short on time and money. This is the Traction Gap, that period of time introducing a new product into the marketplace and being able to scale it during a rapidly closing window of opportunity. Traversing the Traction Gap is a practical guidebook for navigating the tumultuous early life of a startup. Based on real-life examples, the advice from Cleveland and the members of the Wildcat Venture Partners team provides a roadmap and metrics for succeeding where others have failed.
Detail About Traversing the Traction Gap PDF
- Author : Bruce Cleveland
- Publisher : Radius Book Group
- Genre : Business & Economics
- Total Pages : 222 pages
- ISBN : 1635765749
- Release Date : 21 February 2019
- PDF File Size : 17,5 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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