Download the fantastic book titled Trademarks Brands and Competitiveness written by Teresa da Silva Lopes, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Trademarks Brands and Competitiveness", which was released on 04 May 2010. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Trademarks Brands and Competitiveness by Teresa da Silva Lopes PDF
This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy. Brands and trademarks are usually discussed from the perspective of marketing. This book draws together scholars and practitioners not only from marketing, but also from business history, law, economics, and economic history to provide a richer understanding of trade marks and competitiveness than has hitherto been available.
Detail About Trademarks Brands and Competitiveness PDF
- Author : Teresa da Silva Lopes
- Publisher : Routledge
- Genre : Business & Economics
- Total Pages : 270 pages
- ISBN : 1135177325
- Release Date : 04 May 2010
- PDF File Size : 35,8 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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