Download the fantastic book titled Travel Writing for Tourism and City Branding written by Charlie Mansfield, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Travel Writing for Tourism and City Branding", which was released on 30 December 2022. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Travel Writing for Tourism and City Branding by Charlie Mansfield PDF
Travel Writing for Tourism and City Branding is an insightful, expert-led book which provides tourism students with a practice-based approach to producing researched literary travel writing on an urban destination, using the writing process as a research tool in itself. The book is scientifically supported with full academic references for researchers. On a global basis, city councils and destination managers are seeking new ways to commission and sponsor professional content authors as part of place-branding projects for tourism development. Given the increasing prevalence of such content within the tourism industry, this book provides a cohesive overview of literary travel writing, presenting it as an enquiry process that can be applied by writer-researchers to spaces that have value to them. Travel writing is presented as a methodological practice that researchers can learn and apply to their own projects, both in academic settings and in commercial city branding. Examples of literary travel writing are carefully examined throughout and their affects refracted through further work. Enriched with a wealth of case studies, chapters are presented in such a way that readers can take the work as a model for their own projects. This informative and practical volume will be of great interest to students of tourism marketing, destination marketing, place branding and travel writing, as well as current creators of commercial tourism marketing content.
Detail About Travel Writing for Tourism and City Branding PDF
- Author : Charlie Mansfield
- Publisher : Taylor & Francis
- Genre : Business & Economics
- Total Pages : 199 pages
- ISBN : 1000817687
- Release Date : 30 December 2022
- PDF File Size : 21,8 Mb
- Language : English
- Rating : 4/5 from 21 reviews
Clicking on the GET BOOK button will initiate the downloading process of Travel Writing for Tourism and City Branding by Charlie Mansfield. This book is available in ePub and PDF format with a single click unlimited downloads.