Download the fantastic book titled Tourism Events in Asia written by Azizul Hassan, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Tourism Events in Asia", which was released on 07 December 2018. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Tourism Events in Asia by Azizul Hassan PDF
The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia. Balancing theory and practical examples, the book analyses the tools and techniques of branding, marketing and media involvement as well as visitor motivations for successful tourism events in Asia. It reviews a range of different event types from dark tourism festivals, film tourism festivals, cultural heritage tourism festivals, food tourism festivals, business events, sports events; and meeting, incentives, conferences and exhibitions (MICE) and much more. Written by an international team of authors, this book is essential reading for anyone interested in the Asian tourism events market and will be a valuable resource for students and researchers of events, tourism, marketing and branding.
Detail About Tourism Events in Asia PDF
- Author : Azizul Hassan
- Publisher : Routledge
- Genre : Business & Economics
- Total Pages : 209 pages
- ISBN : 1351105728
- Release Date : 07 December 2018
- PDF File Size : 22,7 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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