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Download the fantastic book titled Theory of the Gimmick written by Sianne Ngai, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Theory of the Gimmick", which was released on 16 June 2020. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Philosophy genre.

Summary of Theory of the Gimmick by Sianne Ngai PDF

A provocative theory of the gimmick as an aesthetic category steeped in the anxieties of capitalism. Repulsive and yet strangely attractive, the gimmick is a form that can be found virtually everywhere in capitalism. It comes in many guises: a musical hook, a financial strategy, a striptease, a novel of ideas. Above all, acclaimed theorist Sianne Ngai argues, the gimmick strikes us both as working too little (a labor-saving trick) and as working too hard (a strained effort to get our attention). Focusing on this connection to work, Ngai draws a line from gimmicks to political economy. When we call something a gimmick, we are registering uncertainties about value bound to labor and time—misgivings that indicate broader anxieties about the measurement of wealth in capitalism. With wit and critical precision, Ngai explores the extravagantly impoverished gimmick across a range of examples: the fiction of Thomas Mann, Helen DeWitt, and Henry James; photographs by Torbjørn Rødland; the video art of Stan Douglas; the theoretical writings of Stanley Cavell and Theodor Adorno. Despite its status as cheap and compromised, the gimmick emerges as a surprisingly powerful tool in this formidable contribution to aesthetic theory.

Theory of the Gimmick

Detail About Theory of the Gimmick PDF

  • Author : Sianne Ngai
  • Publisher : Harvard University Press
  • Genre : Philosophy
  • Total Pages : 417 pages
  • ISBN : 0674984544
  • PDF File Size : 8,6 Mb
  • Language : English
  • Rating : 4/5 from 21 reviews

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Theory of the Gimmick

Theory of the Gimmick
  • Publisher : Harvard University Press
  • File Size : 47,7 Mb
  • Release Date : 16 June 2020
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A provocative theory of the gimmick as an aesthetic category steeped in the anxieties of capitalism. Repulsive and yet strangely attractive, the gimmick is a form that can be found

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  • File Size : 37,5 Mb
  • Release Date : 30 October 2012
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