Download the fantastic book titled The Tourism and Leisure Experience written by Michael Morgan, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "The Tourism and Leisure Experience", which was released on 01 September 2010. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of The Tourism and Leisure Experience by Michael Morgan PDF
People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer experience by combining the perspectives of the tourist consumer with that of experience managers, supported by examples from tourism, leisure, hospitality, sport and event contexts. With contributions from established and emerging international scholars, it is organised into three sections: understanding experiences, researching experiences and managing experiences. It aims to provide students, researchers and managers with a stimulating overview of the current research and managerial issues in the field and as well as a resource to guide their further reading.
Detail About The Tourism and Leisure Experience PDF
- Author : Michael Morgan
- Publisher : Channel View Publications
- Genre : Business & Economics
- Total Pages : 260 pages
- ISBN : 1845412036
- Release Date : 01 September 2010
- PDF File Size : 10,7 Mb
- Language : English
- Rating : 5/5 from 1 reviews
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