Download the fantastic book titled The Public Relations Writer s Handbook written by Whitney Lehmann, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "The Public Relations Writer s Handbook", which was released on 06 December 2019. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of The Public Relations Writer s Handbook by Whitney Lehmann PDF
From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Writer’s Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training. Whether you’re a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that’s accessible for PR students and practitioners alike. A dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text. www.routledge.com/9780815365280.
Detail About The Public Relations Writer s Handbook PDF
- Author : Whitney Lehmann
- Publisher : Routledge
- Genre : Business & Economics
- Total Pages : 282 pages
- ISBN : 1351261908
- Release Date : 06 December 2019
- PDF File Size : 34,8 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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