Download the fantastic book titled The Pirate Inside written by Adam Morgan, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "The Pirate Inside", which was released on 10 March 2011. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of The Pirate Inside by Adam Morgan PDF
Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and Challenger Brands are driven by a certain kind of person in a certain kind of way. Challenger Brands don't rely on CEOs or founders, but on the people within the organization whose personal qualities and approach to what they do make the difference between whether the brand turns to gold or falls to dust. In line with this thinking, The Pirate Inside forwards two key questions: what does it take to be the driver or guardian of a successful Challenger Brand, and what are the demands made by this on character and corporate culture? Building on his answers, Adam Morgan then explores the critical issue of whether big, multi-brand companies can create Challenger micro-climates within their companies, and the benefits that they might achieve by doing so.
Detail About The Pirate Inside PDF
- Author : Adam Morgan
- Publisher : John Wiley & Sons
- Genre : Business & Economics
- Total Pages : 373 pages
- ISBN : 1119995612
- Release Date : 10 March 2011
- PDF File Size : 14,6 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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