The Nordic Wave in Place Branding Book [PDF] Download

Download the fantastic book titled The Nordic Wave in Place Branding written by Cecilia Cassinger, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "The Nordic Wave in Place Branding", which was released on 01 January 1970. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.

Summary of The Nordic Wave in Place Branding by Cecilia Cassinger PDF

The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regard to place branding by gathering different transdisciplinary accounts written by researchers in marketing, tourism, geography, communication, sociology and political science.


Detail About The Nordic Wave in Place Branding PDF

  • Author : Cecilia Cassinger
  • Publisher : Edward Elgar Publishing
  • Genre : Business & Economics
  • Total Pages : 288 pages
  • ISBN : 1788974328
  • PDF File Size : 52,5 Mb
  • Language : English
  • Rating : 4/5 from 21 reviews

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The Nordic Wave in Place Branding

The Nordic Wave in Place Branding
  • Publisher : Edward Elgar Publishing
  • File Size : 45,9 Mb
  • Release Date : 02 June 2024
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The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices. This book offers

A Research Agenda for Place Branding

A Research Agenda for Place Branding
  • Publisher : Edward Elgar Publishing
  • File Size : 50,5 Mb
  • Release Date : 30 April 2021
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This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at

An Insider's Guide to Place Branding

An Insider's Guide to Place Branding
  • Publisher : Springer Nature
  • File Size : 53,6 Mb
  • Release Date : 29 March 2021
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This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on

Strategy for International Branding of the Nordic Region 2019-2021

Strategy for International Branding of the Nordic Region 2019-2021
  • Publisher : Nordic Council of Ministers
  • File Size : 41,5 Mb
  • Release Date : 16 January 2019
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The Nordic region is attractive. For a long time, the Nordic region has been attracting international recognition, thanks to unique achievements in cuisine, design, films, music and literature. We find

Routledge Handbook of Ecotourism

Routledge Handbook of Ecotourism
  • Publisher : Routledge
  • File Size : 41,6 Mb
  • Release Date : 21 September 2021
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This handbook presents a timely, broad-ranging, and provocative overview of the essential nature of ecotourism. The chapters will both advance the existing central themes of ecotourism and provide challenging and

Handbook on Place Branding and Marketing

Handbook on Place Branding and Marketing
  • Publisher : Edward Elgar Publishing
  • File Size : 44,9 Mb
  • Release Date : 30 June 2017
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Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding urban population, this Handbook addresses this knowledge deficit in order to illustrate

Constitutions of Value

Constitutions of Value
  • Publisher : Taylor & Francis
  • File Size : 49,8 Mb
  • Release Date : 19 January 2023
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Gathering an interdisciplinary range of cutting-edge scholars, this book addresses legal constitutions of value. Global value production and transnational value practices that rely on exploitation and extraction have left us

Research Handbook on Brand Co-Creation

Research Handbook on Brand Co-Creation
  • Publisher : Edward Elgar Publishing
  • File Size : 30,7 Mb
  • Release Date : 10 March 2022
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Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created

The Routledge Companion to Media and Tourism

The Routledge Companion to Media and Tourism
  • Publisher : Routledge
  • File Size : 39,7 Mb
  • Release Date : 07 July 2020
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The Routledge Companion to Media and Tourism provides a comprehensive overview of the research into the convergence of media and tourism and specifically investigates the concept of mediatized tourism. This

Screen Tourism and Affective Landscapes

Screen Tourism and Affective Landscapes
  • Publisher : Taylor & Francis
  • File Size : 53,6 Mb
  • Release Date : 30 December 2022
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This book explores ways in which screen-based storyworlds transfix, transform, and transport us imaginatively, physically, and virtually to the places they depict or film. Topics include fantasy quests in computer