Download the fantastic book titled Marketing to the New Majority written by David Burgos, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Marketing to the New Majority", which was released on 02 August 2011. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Marketing to the New Majority by David Burgos PDF
Today, diversity is the default, not the exception. "Minorities" are already the majority in some of the biggest cities in the United States, and demographers predict that the same will be true of the country as a whole before 2050. Yet companies continue to address the "general market" as a separate audience from ethnic consumers, rather than acknowledging that the new mainstream is itself multicultural. In addition, many who do target multicultural audiences still employ ad strategies that rely heavily on stereotypes and fail to resonate with minority communities. Here, David Burgos and Ola Mobolade look at the changed marketplace revealed in the new 2010 Census data, and show marketers how to develop integrated campaigns that effectively reach these culturally diverse consumer populations. Drawing on interviews with industry leaders and Millward Brown's vast database of consumer research, this book will be a roadmap to the opportunities and challenges of marketing to the new mainstream in a way that feels natural, respectful, and inclusive.
Detail About Marketing to the New Majority PDF
- Author : David Burgos
- Publisher : St. Martin's Press
- Genre : Business & Economics
- Total Pages : 258 pages
- ISBN : 0230338852
- Release Date : 02 August 2011
- PDF File Size : 49,9 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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