Download the fantastic book titled The New Direct Marketing How to Implement A Profit Driven Database Marketing Strategy written by David Shepard Associates, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "The New Direct Marketing How to Implement A Profit Driven Database Marketing Strategy", which was released on 21 April 1999. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of The New Direct Marketing How to Implement A Profit Driven Database Marketing Strategy by David Shepard Associates PDF
Deploy marketing dollars more efficiently In today's take-no-prisoners direct marketing battleground, the only way to win is to recognize and exploit all of DMÆs interconnecting components. Using cutting-edge research and examples drawn from today's business pages, The New Direct Marketing, Third Edition, by the award-winning David Shepard Associates, shows you how to sell to increasingly wary and jaded consumers. This exhaustively updated edition introduces you to recent technological changes, from data mining, data warehouses, and CHAID modelling, to profitable use of the Internet. You'll develop customized, customer- focused marketing programs and strategies as you learn how to: *Offset through-the-roof marketing costs with predictive andsegmentation modeling *Profit from a constant stream of demographic, psychographic, and lifestyle data from ongoing customer dialogues *Target promos and bonus offers based on previous purchases,buying patterns, and stated preferences *Much, much more
Detail About The New Direct Marketing How to Implement A Profit Driven Database Marketing Strategy PDF
- Author : David Shepard Associates
- Publisher : McGraw Hill Professional
- Genre : Business & Economics
- Total Pages : 756 pages
- ISBN : 9780071389266
- Release Date : 21 April 1999
- PDF File Size : 36,7 Mb
- Language : English
- Rating : 3/5 from 3 reviews
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