Download the fantastic book titled The Multinational Enterprise written by Mark Casson, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "The Multinational Enterprise", which was released on 18 June 2024. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of The Multinational Enterprise by Mark Casson PDF
This book summarises Mark Casson’s recent research on the multinational enterprise. This work is firmly rooted in history and examines the evolution of the internalisation theory of the multinational enterprise over the past forty years and, in the light of this, considers its potential for further development. The book also explores internationalisation theory in respect to marketing and brands, the supply chain, risk management as well as methodology.
Detail About The Multinational Enterprise PDF
- Author : Mark Casson
- Publisher : Edward Elgar Publishing
- Genre : Business & Economics
- Total Pages : 368 pages
- ISBN : 1788110064
- Release Date : 18 June 2024
- PDF File Size : 15,8 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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