Download the fantastic book titled The Manager s Guide to Competitive Marketing Strategies Second Edition written by Norton Paley, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "The Manager s Guide to Competitive Marketing Strategies Second Edition", which was released on 30 April 1999. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of The Manager s Guide to Competitive Marketing Strategies Second Edition by Norton Paley PDF
The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories. Features ·
Detail About The Manager s Guide to Competitive Marketing Strategies Second Edition PDF
- Author : Norton Paley
- Publisher : CRC Press
- Genre : Business & Economics
- Total Pages : 450 pages
- ISBN : 9781574442342
- Release Date : 30 April 1999
- PDF File Size : 41,7 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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