The Influence Mechanism of Internet Word of Mouth on Consumer Behavior A Contrastive Study between Japan and China on Tablet Marketing Second Version Book [PDF] Download

• Publisher : Scientific Research Publishing, Inc. USA
• File Size : 36,6 Mb
• Release Date : 01 December 2022

该研究揭示了几个发现：首先，多媒体表达在中国和日本都是网络口碑的重要因素，尤其是在日本消费者中。其次，日本消费者在打算购买时更喜欢传播口碑信息。第三，有用性会影响中国的传播意图，尽管日本似乎并非如此。第四，有用性和信任可以相互增强。最后，提高购买意愿的最佳解决方案可能不是同时增加能力信任和正直信任。

• Publisher : Scientific Research Publishing, Inc. USA
• File Size : 52,7 Mb
• Release Date : 01 November 2018

This book will address the gaps of current studies: (1) Existing study conclusions around eWOM and consumer behaviors are not perfect. At present, many studies emphasize the positive effect of eWOM

• Publisher : Unknown Publisher
• File Size : 20,9 Mb
• Release Date : 01 November 2018

• Publisher : Springer Nature
• File Size : 38,6 Mb
• Release Date : 20 April 2021

This book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers. There have been two main types of CDMs for consumer behavior:

• Publisher : Routledge
• File Size : 31,7 Mb
• Release Date : 19 December 2016

This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers – known as word of mouth (WOM) –

• Publisher : Routledge
• File Size : 35,7 Mb
• Release Date : 23 December 2020

This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word

• Publisher : John Wiley & Sons
• File Size : 39,6 Mb
• Release Date : 01 March 2013

Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the

• Publisher : Routledge
• File Size : 55,5 Mb
• Release Date : 23 June 2014

Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for

• Publisher : Routledge
• File Size : 25,6 Mb
• Release Date : 10 December 2020

This book investigates how marketing communications in social networks influence electronic word of mouth, including an examination of brand type and geographic market. It focuses on motivations and reveals why

• Publisher : Routledge
• File Size : 25,7 Mb
• Release Date : 24 November 2021

This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof,