Download the fantastic book titled The Essence of Competitive Strategy written by David Faulkner, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "The Essence of Competitive Strategy", which was released on 30 April 1995. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business planning genre.
Summary of The Essence of Competitive Strategy by David Faulkner PDF
Within the field of strategic management, competitive strategy is concerned with the core issues of where and how to compete. This book is concerned with strategy at the individual business unit (or SBU) level. It asks the following questions: Where should we compete? What products should we compete with? How will we gain sustainable competitive advantage in these chosen markets? It focuses on these issues and provides a unique framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix.
Detail About The Essence of Competitive Strategy PDF
- Author : David Faulkner
- Publisher : Anonim
- Genre : Business planning
- Total Pages : 0 pages
- ISBN : 9780132914772
- Release Date : 30 April 1995
- PDF File Size : 33,6 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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