Download the fantastic book titled The Dragonfly Effect written by Jennifer Aaker, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "The Dragonfly Effect", which was released on 28 September 2010. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of The Dragonfly Effect by Jennifer Aaker PDF
Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.
Detail About The Dragonfly Effect PDF
- Author : Jennifer Aaker
- Publisher : John Wiley & Sons
- Genre : Business & Economics
- Total Pages : 244 pages
- ISBN : 0470614153
- Release Date : 28 September 2010
- PDF File Size : 32,9 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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