Download the fantastic book titled The Dealer written by Jim Ciardella, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "The Dealer", which was released on 15 July 2022. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Transportation genre.
Summary of The Dealer by Jim Ciardella PDF
When Ferrari of Los Gatos opened, few people could afford an expensive sports car. In 1976, the average annual income was $12,686, and a new home cost about $48,000. Motorists in California could only buy gas on odd or even-numbered days based on the last digit of their license plate, due to the global oil crisis. Times were tough, and people were hesitant to take chances, especially with a car that cost more than a house. At the same time, Brian Burnett and his friend Richard Rivoir had the idea of starting a Ferrari dealership. The Dealer is the story of how one dealership, Ferrari of Los Gatos, fueled the rise of the iconic Italian sports car in the U.S. market on its way to becoming the number one Ferrari dealer in North America. Even Enzo Ferrari himself took notice, flying Brian and the other dealers to Italy to show his appreciation for their success. Customers included movie stars, sports celebrities, entertainers, and some with unusual sources of income and a strong desire for a low profile. Along the way, Burnett made friends, enemies, and millions of dollars, only to lose everything in the blink of an eye. Author Jim Ciardella shows readers a part of Ferrari that no one has even seen, with behind-the-scenes stories as told to him by Richard Rivoir and Brian Burnett, their customers and employees, and other North American dealers who all rode high and eventually burned out on selling fast cars.
Detail About The Dealer PDF
- Author : Jim Ciardella
- Publisher : Rowman & Littlefield
- Genre : Transportation
- Total Pages : 201 pages
- ISBN : 1633887561
- Release Date : 15 July 2022
- PDF File Size : 44,9 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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