Download the fantastic book titled The Content Strategy Toolkit written by Meghan Casey, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "The Content Strategy Toolkit", which was released on 06 June 2015. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Computers genre.
Summary of The Content Strategy Toolkit by Meghan Casey PDF
In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what’s wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you’ll face. In this practical and relevant guide, you’ll learn how to: Identify problems with your content and persuade your bosses it’s worth the time and resources to do it right Make sense of your business environment and understand your audience Get stakeholders aligned on business goals and user needs Set your content strategy and decide how to measure success Create, maintain, and govern on-strategy content You’ll learn to control your content–and not have it control you.
Detail About The Content Strategy Toolkit PDF
- Author : Meghan Casey
- Publisher : New Riders
- Genre : Computers
- Total Pages : 299 pages
- ISBN : 0134105125
- Release Date : 06 June 2015
- PDF File Size : 39,7 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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