Download the fantastic book titled The Complete Idiot s Guide to Guerrilla Marketing written by Susan Drake, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "The Complete Idiot s Guide to Guerrilla Marketing", which was released on 24 June 2024. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of The Complete Idiot s Guide to Guerrilla Marketing by Susan Drake PDF
With the sky-high price of advertising and direct marketing, only Fortune 500 companies can afford to promote their products and services through traditional channels. Add to this problem the greening, graying, and huge youth markets that have learned to turn off Madison Avenue-style promotions, and the vast majority of small to mid-sized companies, entrepreneurs, and overworked marketing staffs are challenged to expand their customer base in other ways. That's why "guerrilla," aka "unconventional marketing," was born. The Complete Idiot's Guide to Guerrilla Marketing, written by marketing experts Susan Drake and Colleen Wells, presents a detailed blueprint of the dozens of new and exciting methods available-methods that save money and get new customers.
Detail About The Complete Idiot s Guide to Guerrilla Marketing PDF
- Author : Susan Drake
- Publisher : Penguin
- Genre : Business & Economics
- Total Pages : 356 pages
- ISBN : 9781592576715
- Release Date : 24 June 2024
- PDF File Size : 31,5 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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