Download the fantastic book titled The Cambridge Handbook of Consumer Psychology written by Cait Lamberton, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "The Cambridge Handbook of Consumer Psychology", which was released on 06 April 2023. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Psychology genre.
Summary of The Cambridge Handbook of Consumer Psychology by Cait Lamberton PDF
In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.
Detail About The Cambridge Handbook of Consumer Psychology PDF
- Author : Cait Lamberton
- Publisher : Cambridge University Press
- Genre : Psychology
- Total Pages : 873 pages
- ISBN : 1009243942
- Release Date : 06 April 2023
- PDF File Size : 39,7 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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