Download the fantastic book titled The Basics of Media Writing written by Scott A. Kuehn, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "The Basics of Media Writing", which was released on 08 December 2016. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Language Arts & Disciplines genre.
Summary of The Basics of Media Writing by Scott A. Kuehn PDF
The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.
Detail About The Basics of Media Writing PDF
- Author : Scott A. Kuehn
- Publisher : CQ Press
- Genre : Language Arts & Disciplines
- Total Pages : 505 pages
- ISBN : 1506308112
- Release Date : 08 December 2016
- PDF File Size : 28,5 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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