Download the fantastic book titled The Art of Strategic Listening written by Robert I. Berkman, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "The Art of Strategic Listening", which was released on 13 May 2024. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business intelligence genre.
Summary of The Art of Strategic Listening by Robert I. Berkman PDF
Social media is the catch-all name for blogs, Web forums, YouTube, MySpace, FaceBook and the other internet-based sites where consumers converse and share content. All of this unsolicited and authentic discussion and opinion can be a great source of marketplace insight for companies.From paying close attention to consumer discussions on blogs and other social media, you can discover what new products or product features consumers would like to see, and stay alert to emerging trends in your industry that could create new opportunities for your company.Robert Berkman, an experienced information specialist with several books to his credit, gives detailed directions for specialized blog searches, setting up RSS feeds, and tracking buzz. He also provides detailed information about vendors who supply blog monitoring services and discusses the pros and cons of using vendors or doing it yourself.For marketers, public relations firms, strategic business analysts, and corporate planners, this book gives you everything you need to know to begin finding market intelligence in social media. You will learn to look for trends, distinguish a trend from a fad, and determine the credibility of the information you uncover.Moreover, Berkman provides you with tips on organizing all the information you find to help you sift through it, locate just the valuable and relevant content, and reduce information overload.
Detail About The Art of Strategic Listening PDF
- Author : Robert I. Berkman
- Publisher : Paramount Market Publishing
- Genre : Business intelligence
- Total Pages : 276 pages
- ISBN : 9780978660277
- Release Date : 13 May 2024
- PDF File Size : 14,9 Mb
- Language : English
- Rating : 4/5 from 21 reviews
Clicking on the GET BOOK button will initiate the downloading process of The Art of Strategic Listening by Robert I. Berkman. This book is available in ePub and PDF format with a single click unlimited downloads.