Download the fantastic book titled The Anatomy of Yes written by Joseph Burke, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "The Anatomy of Yes", which was released on 01 May 2019. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of The Anatomy of Yes by Joseph Burke PDF
Stories sell products. Why? More importantly, how can you construct a story that captures a customer's emotions, gets them to ignore your competition, and keeps them riveted to your storyline for a lifetime? The answer is centuries old, and author Joe Burke shows how it's still relevant for today. Simply stated, your DNA is hardwired to a recurring three-act story. This story, with its five distinct archetypal patterns, was primally authored to scare you, protect you, and help you find enlightenment. In business, if you can master the construct of an archetypal story, not only will you develop lifelong customers, you'll sell more . . .and serve more.
Detail About The Anatomy of Yes PDF
- Author : Joseph Burke
- Publisher : Wellspring
- Genre : Business & Economics
- Total Pages : 123 pages
- ISBN : 9781929266982
- Release Date : 01 May 2019
- PDF File Size : 42,8 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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