Download the fantastic book titled Testimonial Advertising in the American Marketplace written by M. Moskowitz, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Testimonial Advertising in the American Marketplace", which was released on 23 November 2009. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the History genre.
Summary of Testimonial Advertising in the American Marketplace by M. Moskowitz PDF
This book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addressing a surprising lack of scholarship on this enduring and pervasive marketing tool. Treating consumers as neither the victims nor the empowered foes of corporate practices, the authors gathered here contribute to new scholarship at the intersection of cultural and business history by examining how testimonials mediate negotiations between producers and consumers and shape modern cultural attitudes about social identity, advice, community, celebrity, and the consumption of brand-name goods and services.
Detail About Testimonial Advertising in the American Marketplace PDF
- Author : M. Moskowitz
- Publisher : Springer
- Genre : History
- Total Pages : 240 pages
- ISBN : 0230101712
- Release Date : 23 November 2009
- PDF File Size : 22,6 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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