Download the fantastic book titled Sustainable and Collaborative Tourism in a Digital World written by Alain Decrop, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Sustainable and Collaborative Tourism in a Digital World", which was released on 01 December 2020. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the genre.
Summary of Sustainable and Collaborative Tourism in a Digital World by Alain Decrop PDF
This book features a selection of the best papers presented during the 8th ATMC (Advances in Tourism Marketing Conference) of 2019. With contributions from internationally regarded academic experts, this edited collection addresses two major challenges for the tourism industry. Firstly, the criticism that tourism marketing is exploitative and fuels hedonistic consumerism. This volume seeks to illustrate that marketing skills and techniques can also be used for the good purposes, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to transform tourist unsustainable behaviours. The contributions in this volume present theories, methods and results for enhancing such techniques for more sustainable marketing.Secondly, the challenge of new and growing collaborative business models, with champions as Airbnb or Uber, that are often presented as more sustainable than traditional ones, as they empower ordinary people and promote the shared use of resources. This volume explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence.Sustainable and Collaborative Tourism in a Digital World offers discussion and insights from some of the world experts in the area as to how tourism marketing can evolve and advance to rise-up to these new challenges and opportunities.Part of the Advances in Tourism Marketing Series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism. Series editors: Alan Fyall, UCF, USA, Metin Kozak, Dokuz Eylul University, Turkey and Antónia Correia, Universidade do Algarve, Portugal.
Detail About Sustainable and Collaborative Tourism in a Digital World PDF
- Author : Alain Decrop
- Publisher : Anonim
- Genre :
- Total Pages : 256 pages
- ISBN : 9781911635765
- Release Date : 01 December 2020
- PDF File Size : 15,5 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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