Successful Marketing Strategy for High tech Firms Book [PDF] Download

Download the fantastic book titled Successful Marketing Strategy for High tech Firms written by Eric Viardot, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Successful Marketing Strategy for High tech Firms", which was released on 25 June 2024. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.

Summary of Successful Marketing Strategy for High tech Firms by Eric Viardot PDF

Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive.


Detail About Successful Marketing Strategy for High tech Firms PDF

  • Author : Eric Viardot
  • Publisher : Artech House
  • Genre : Business & Economics
  • Total Pages : 338 pages
  • ISBN : 9781580537018
  • PDF File Size : 12,8 Mb
  • Language : English
  • Rating : 3/5 from 1 reviews

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Successful Marketing Strategy for High-tech Firms

Successful Marketing Strategy for High-tech Firms
  • Publisher : Artech House
  • File Size : 22,5 Mb
  • Release Date : 25 June 2024
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Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case

Strategies for High-Tech Firms

Strategies for High-Tech Firms
  • Publisher : Routledge
  • File Size : 31,5 Mb
  • Release Date : 28 January 2015
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This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies

Marketing of High-technology Products and Innovations

Marketing of High-technology Products and Innovations
  • Publisher : Pearson Prentice Hall
  • File Size : 45,6 Mb
  • Release Date : 25 June 2024
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This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and

Defining Your Market

Defining Your Market
  • Publisher : Routledge
  • File Size : 35,9 Mb
  • Release Date : 28 January 2016
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Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains research, case studies,

Product Strategy for High Technology Companies

Product Strategy for High Technology Companies
  • Publisher : McGraw Hill Professional
  • File Size : 30,7 Mb
  • Release Date : 02 November 2000
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One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for

The Emerging High-Tech Consumer

The Emerging High-Tech Consumer
  • Publisher : Bloomsbury Publishing USA
  • File Size : 46,9 Mb
  • Release Date : 16 July 1997
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Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan Reddy and his team of

Strategies for High-Tech Firms

Strategies for High-Tech Firms
  • Publisher : Routledge
  • File Size : 49,5 Mb
  • Release Date : 28 January 2015
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This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies

The Marketing of Technology Intensive Products and Services

The Marketing of Technology Intensive Products and Services
  • Publisher : John Wiley & Sons
  • File Size : 50,6 Mb
  • Release Date : 04 March 2013
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This book provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing