Download the fantastic book titled Strategic Event Leveraging written by Vassilios Ziakas, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Strategic Event Leveraging", which was released on 25 October 2021. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Travel genre.
Summary of Strategic Event Leveraging by Vassilios Ziakas PDF
This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account of the subject area as a whole, as it concerns the strategic pursuit of attaining and magnifying benefits that derive from events. Encompassing all events including sport, cultural and business, it also covers all kinds of benefits that can be leveraged and lead to sustainability through triple-bottom-line assessment. The book takes an interdisciplinary approach to cross boundaries and creates linkages among the parent disciplines (sport management; events, hospitality and tourism; leisure studies, parks and recreation) and general disciplines (management, marketing, sociology, anthropology, urban and regional planning). Building a truly global and transdisciplinary framework, the author provides direction and possibilities that can lead to new forms of leveraging, making this an excellent resource for researchers, practitioners and students interested in event management and policy, sport management, recreation and leisure, and hospitality, tourism and festival management.
Detail About Strategic Event Leveraging PDF
- Author : Vassilios Ziakas
- Publisher : CABI
- Genre : Travel
- Total Pages : 178 pages
- ISBN : 1789247853
- Release Date : 25 October 2021
- PDF File Size : 23,9 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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