Download the fantastic book titled Store Design and Visual Merchandising Second Edition written by Ebster Claus, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Store Design and Visual Merchandising Second Edition", which was released on 05 March 2015. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Store Design and Visual Merchandising Second Edition by Ebster Claus PDF
The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the “Store Design Cookbook,” full of ready-to-serve recipes for your own store design and visual merchandising process.
Detail About Store Design and Visual Merchandising Second Edition PDF
- Author : Ebster Claus
- Publisher : Business Expert Press
- Genre : Business & Economics
- Total Pages : 220 pages
- ISBN : 1631571133
- Release Date : 05 March 2015
- PDF File Size : 9,5 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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