Download the fantastic book titled Social Media in South India written by Shriram Venkatraman, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Social Media in South India", which was released on 09 June 2017. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Social Science genre.
Summary of Social Media in South India by Shriram Venkatraman PDF
One of the first ethnographic studies to explore use of social media in the everyday lives of people in Tamil Nadu, Social Media in South India provides an understanding of this subject in a region experiencing rapid transformation. The influx of IT companies over the past decade into what was once a space dominated by agriculture has resulted in a complex juxtaposition between an evolving knowledge economy and the traditions of rural life. While certain class tensions have emerged in response to this juxtaposition, a study of social media in the region suggests that similarities have also transpired, observed most clearly in the blurring of boundaries between work and life for both the old residents and the new. Venkatraman explores the impact of social media at home, work and school, and analyses the influence of class, caste, age and gender on how, and which, social media platforms are used in different contexts. These factors, he argues, have a significant effect on social media use, suggesting that social media in South India, while seeming to induce societal change, actually remains bound by local traditions and practices.
Detail About Social Media in South India PDF
- Author : Shriram Venkatraman
- Publisher : UCL Press
- Genre : Social Science
- Total Pages : 258 pages
- ISBN : 1911307932
- Release Date : 09 June 2017
- PDF File Size : 42,6 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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