Download the fantastic book titled Social Influence and Sustainable Consumption written by Elizabeth B Goldsmith, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Social Influence and Sustainable Consumption", which was released on 11 July 2015. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Social Science genre.
Summary of Social Influence and Sustainable Consumption by Elizabeth B Goldsmith PDF
This forward-looking volume examines the role of social influence--including social media--in creating and fostering sustainable consumer behavior. Using the concepts behind social influence theory as a launching point, it describes humans' need for social networks and identifies the core components of buying, such as consumer goals and the gathering of opinions. From here, chapters examine ways social influence can encourage and support sustainable consumption, from buying green products to recycling packaging materials to supporting environmentally responsible brands. Real-world examples, critical thinking questions, a breakdown of strategies for influencing behavior, and pertinent references give the book extra dimensions of value. Among the featured topics: Social influence: why it matters. Values, attitudes, opinions, goals, and motivation. What we buy and who we listen to: the science and art of consumption. Decision making and problem solving. Households: productivity and consumption. Sustainably managing resources in the built environment. Between its nuanced understanding of social connections and its up-to-date lens on technology, Social Influence and Sustainable Consumption is must reading for researchers in the fields of consumer psychology, consumer behavior, and consumer sustainability.
Detail About Social Influence and Sustainable Consumption PDF
- Author : Elizabeth B Goldsmith
- Publisher : Springer
- Genre : Social Science
- Total Pages : 191 pages
- ISBN : 3319207385
- Release Date : 11 July 2015
- PDF File Size : 25,7 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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