Download the fantastic book titled Sneaker Wars written by Barbara Smit, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Sneaker Wars", which was released on 25 March 2008. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Biography & Autobiography genre.
Summary of Sneaker Wars by Barbara Smit PDF
The fascinating story of the enemy brothers behind Adidas and Puma, whose rivalry shaped the modern sports business Adidas and Puma are two of the biggest global brands in sports, paying stars, clubs, and competitions to show off their labels in stadiums and across magazine pages. In Sneaker Wars, journalist Barbara Smit reveals the dramatic, character-driven story of these two power-houses. Started in their mother's laundry room in Germany, Adi and Rudi Dassler's shoe business was an instant success, their spikes worn by Jesse Owens in the Berlin Olympics. But a vicious feud soon pulled them apart: by the end of World War II, the brothers split the company, dividing their family and hometown. Adidas and Puma revolutionized the world of sport, their rivalry introducing behind-the-scenes deals and multimillion-dollar contracts. From Pelé to Joe Namath, Walt Frazier to Boris Becker, Muhammad Ali to David Beckham, they all contribute to the roller-coaster rise, near collapse, and revival of the two brands. A page-turning narrative, Sneaker Wars is a riveting blend of family drama, business, sports, and history.
Detail About Sneaker Wars PDF
- Author : Barbara Smit
- Publisher : Ecco
- Genre : Biography & Autobiography
- Total Pages : 408 pages
- ISBN :
- Release Date : 25 March 2008
- PDF File Size : 35,7 Mb
- Language : English
- Rating : 4/5 from 21 reviews
Clicking on the GET BOOK button will initiate the downloading process of Sneaker Wars by Barbara Smit. This book is available in ePub and PDF format with a single click unlimited downloads.