Download the fantastic book titled Smart Ball written by Robert F. Lewis, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Smart Ball", which was released on 05 March 2010. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Sports & Recreation genre.
Summary of Smart Ball by Robert F. Lewis PDF
Smart Ball follows Major League Baseball's history as a sport, a domestic monopoly, a neocolonial power, and an international business. MLB's challenge has been to market its popular mythology as the national pastime with pastoral, populist roots while addressing the management challenges of competing with other sports and diversions in a burgeoning global economy. Baseball researcher Robert F. Lewis II argues that MLB for years abused its legal insulation and monopoly status through arrogant treatment of its fans and players and static management of its business. As its privileged position eroded eroded in the face of increased competition from other sports and union resistance, it awakened to its perilous predicament and began aggressively courting athletes and fans at home and abroad. Using a detailed marketing analysis and applying the principles of a "smart power" model, the author assesses MLB's progression as a global business brand that continues to appeal to a consumer's sense of an idyllic past in the midst of a fast-paced, and often violent, present.
Detail About Smart Ball PDF
- Author : Robert F. Lewis
- Publisher : Univ. Press of Mississippi
- Genre : Sports & Recreation
- Total Pages : 176 pages
- ISBN : 9781604732177
- Release Date : 05 March 2010
- PDF File Size : 10,7 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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