Download the fantastic book titled Decision making for New Product Development in Small Businesses written by Mary Haropoulou, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Decision making for New Product Development in Small Businesses", which was released on 07 December 2018. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Decision making for New Product Development in Small Businesses by Mary Haropoulou PDF
What goes on in a small firm that lives or dies by its capacity to innovate? How are decisions made on new product development, and how does that feed into the ecological, social and financial sustainability of the firm? This book answers the questions through an in-depth look at a small business that manufactures high-end carpet yarn. Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice. The book further reinforces the importance and role of organizational learning in organizational decision-making, based on novel analysis of empirically developed qualitative data.
Detail About Decision making for New Product Development in Small Businesses PDF
- Author : Mary Haropoulou
- Publisher : Routledge
- Genre : Business & Economics
- Total Pages : 168 pages
- ISBN : 1351730495
- Release Date : 07 December 2018
- PDF File Size : 34,7 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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