Download the fantastic book titled Retail Location Planning in an Era of Multi Channel Growth written by Mark Birkin, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Retail Location Planning in an Era of Multi Channel Growth", which was released on 27 March 2017. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Science genre.
Summary of Retail Location Planning in an Era of Multi Channel Growth by Mark Birkin PDF
The way in which products and services are delivered to consumers, through branches and retail outlets, or more generally through a network of distribution channels, remains fundamentally important for maintaining a competitive advantage for a very wide range of businesses. This is true within domestic markets, but especially so for increasingly global corporations, as shareholder pressure for continued growth drives businesses into ever more widespread geographical markets. Arguing that more complex markets demand more sophisticated spatial analysis, this book discusses the application of location planning techniques to generate competitive advantage in a variety of business sectors in a changing retail environment. The series of techniques are analysed, from relatively straightforward branch scorecards to sophisticated applications of geographical information systems (GIS), spatial modelling and mathematical optimisation. Also explored are the changing dynamics of the impact of more restrictive planning environments in many countries on how retailers find new locations for growth and respond to changing consumer needs and wants. The book is essential reading for students and scholars alike working in geography, economics, business management, planning, finance and industry studies.
Detail About Retail Location Planning in an Era of Multi Channel Growth PDF
- Author : Mark Birkin
- Publisher : Taylor & Francis
- Genre : Science
- Total Pages : 246 pages
- ISBN : 1317064542
- Release Date : 27 March 2017
- PDF File Size : 44,8 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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