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Download the fantastic book titled Relationship Marketing and Customer Relationship Management written by Annekie Brink, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Relationship Marketing and Customer Relationship Management", which was released on 16 June 2024. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.

Summary of Relationship Marketing and Customer Relationship Management by Annekie Brink PDF

Presenting a dramatic shift in the way marketing is viewed and how its value is determined, this diverse resource focuses on the retention of customers through excellent customer service. Attending to the “4 Ps” of marketing, the guidebook addresses the ways in which a marketer can make decisions with the customer’s perspective as the priority. With strategies both for one-to-one marketing and for mass customization, this critical handbook offers information for today’s ever-adapting business environment.

Relationship Marketing and Customer Relationship Management

Detail About Relationship Marketing and Customer Relationship Management PDF

  • Author : Annekie Brink
  • Publisher : Juta and Company Ltd
  • Genre : Business & Economics
  • Total Pages : 228 pages
  • ISBN : 9780702177392
  • PDF File Size : 46,8 Mb
  • Language : English
  • Rating : 5/5 from 1 reviews

Clicking on the GET BOOK button will initiate the downloading process of Relationship Marketing and Customer Relationship Management by Annekie Brink. This book is available in ePub and PDF format with a single click unlimited downloads.

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Relationship Marketing and Customer Relationship Management

Relationship Marketing and Customer Relationship Management
  • Publisher : Juta and Company Ltd
  • File Size : 48,7 Mb
  • Release Date : 16 June 2024
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Presenting a dramatic shift in the way marketing is viewed and how its value is determined, this diverse resource focuses on the retention of customers through excellent customer service. Attending

Strategic Customer Management

Strategic Customer Management
  • Publisher : Cambridge University Press
  • File Size : 32,9 Mb
  • Release Date : 28 March 2013
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Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it

Customer Relationship Marketing

Customer Relationship Marketing
  • Publisher : Kogan Page Publishers
  • File Size : 25,7 Mb
  • Release Date : 16 June 2024
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Relationship marketing is considered by most major corporations to be one of the keys to unlocking the full power of e-commerce in the 21st century. In order that customers and

Customer Relationship Management

Customer Relationship Management
  • Publisher : Springer
  • File Size : 31,5 Mb
  • Release Date : 15 May 2018
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This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM

Customer Relationship Management

Customer Relationship Management
  • Publisher : Springer Science & Business Media
  • File Size : 38,5 Mb
  • Release Date : 11 November 2013
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This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends

Customer Relationship Management

Customer Relationship Management
  • Publisher : Routledge
  • File Size : 30,7 Mb
  • Release Date : 16 June 2024
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This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather

Successful Customer Relationship Marketing

Successful Customer Relationship Marketing
  • Publisher : Kogan Page Publishers
  • File Size : 41,9 Mb
  • Release Date : 16 June 2024
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A handbook on customer relationship marketing. Successful Customer Relationship Marketing explores what companies all over the world are doing and shows what tools and techniques are actually bringing results. It

Customer Relationship Management

Customer Relationship Management
  • Publisher : Taylor & Francis
  • File Size : 34,7 Mb
  • Release Date : 08 December 2016
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This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and

Diverse Methods in Customer Relationship Marketing and Management

Diverse Methods in Customer Relationship Marketing and Management
  • Publisher : IGI Global
  • File Size : 55,6 Mb
  • Release Date : 25 May 2018
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Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty.